This project was a collaboration between Target Creative, Syyn Labs and David Stark Design where I was Creative Director. The project married holiday fun with cutting edge technology. Conceived as a space where holiday windows come alive, Wonderland featured games and spectacles based on popular toys as well as plenty of moments of surprise and delight. Technology was a major engine for the experience - every guest received an RFID-enabled medallion as they entered which allowed them to shop, share socially and receive special gifts. Innovative photo opportunities, interactive games and the opportunity to customize gifts were available to the public for weeks before the Christmas holiday.
