The 2021 Tribeca Festival (Formerly the Tribeca Film Festival) was an unprecedentedexperience, both for the organization and for the city of NewYork. Overland Entertainment produced an enormous, outdoor, Covid-safe and socially distanced Festival that was the first in-person film festival that occurred in NorthAmerica since the advent of the Covid 19 pandemic. We built six outdoor screening sites throughout the city, as well as created two mobile tours that travelled throughout the five boroughs to make sure that all New Yorkers could experience the joys of live movie going. I oversaw all the creative for this project including venue layouts, signage, press environments, sponsor activations, greenrooms, and merchandise stations. Over 100,000 people participated in festival screenings and events.