To launch multiple lines of summer product for Target, I led a team in designing a temporary store inside a former historic inn in Bridgehampton, NY. The store design embraced the specificity of the location with every detail: custom designed wallpaper that reflected different product lines, vintage furnishings altered with cheeky insertions of the Target bullseye, and bespoke display cabinetry. Open from Memorial Day through July 4th weekend, it was a tremendous success for Target, selling out much of its product and presenting the brand in a new light to an audience of influencers, celebrities and Hamptonites.
